Sometimes start-ups with great potential but low capital as well as large companies who want to get into public trading resort to IPO or funding.
A funding/IPO campaign or communication exercise is aimed at generating funds or investments for the company.
To make people believe in the company, enough to want to invest hard earned money in it, Funding or IPO campaigns are undertaken. We advertise to inform people about the company and its core values and mission, to generate favorable public or investor opinion.
Suitable for both B2B and B2C companies, we do aggressive advertising to arrest the attention of the target audience through all possible mediums. Communication approach and content of the IPO campaign may differ from that of funding campaign; however they both are motivated towards getting the image right for the brand. We do exactly what the need of the hour demands.
We make the effort to understand the brand’s objective for an IPO or funding, in perspective of the market and its multiple facets, we weave out a structured plan of action, strategically fuelled to hit the bull’s eye.
We don’t just stick to the traditional ways, we move with the times and innovate constantly which involves and appeals to the audience better than those brands that do this mechanically.
As the saying goes "To measure how much one loves you, ask them for money". The amount they spare could possibly give you a clear indication. It’s not different here. The investors or the public will only put their money on you if they believe in you.
Our planned campaign for Snapdeal was slated to reach its peak during the winter of 2010-2011, by gaining the trust of the industry and consumers and augmenting funds from investors.
We carefully designed the campaign in a way to avoid looking like a funding campaign. We picked niche lifestyle channels to give Snapdeal a great deal of exposure, especially during the corporate and investor segment. We diverted and generated traffic to the website; more deals were flying off the shelves, creating a buzz in the market.
So while the talks of funding were on, Snapdeal was building a strong GA that would substantiate the business plan and prospects of the venture. Investors were looking at Snapdeal as a lucrative opportunity. Though it’s difficult to claim that funding rose because of the campaign for Snapdeal, it’s interesting to note that Snapdeal received $12 million from Nexus Venture Partners and the Indo-US Venture Partners in January 2011 and in July 2011, the company raised a further $45 million from Bessemer Venture Partners along with existing investors Nexus Venture Partners and Indo-US Venture Partners. Snapdeal reached a peak and beyond by the winter of 2011.