While most online companies only stick to traditional methods, ours are custom created and quirky. People nowadays take to social media to celebrate festivals, events and all other nuances of life. To expand Sushmabuildtech’s fan base and social media engagement, we launched a campaign during the Holi of 2014, which caught people by their imagination. We put up a post on Sushmabuildtech’s Facebook page, encouraging people to share their most colourful Holi memories on the Sushma Facebook wall. Every week the top 5 photographs with the most likes were to be rewarded.
However it wasn’t just this that attracted people to post their pictures on the wall. All the pictures posted every two days on the Sushma wall were further developed into huge pictures put on Sushma hoardings erected in a few prime locations. The hype around the Sushma page on Facebook was rapidly catching people’s interest as there was no logo, just a lot of colorful pictures every alternate day. Those who had participated were elated to see their most colorful pictures displayed on giant Sushma hoardings which caught everybody’s eye as they passed by these prime locations.
Prizes were being given away to all those contestants whose profile photos had won. The winners posted about this on their walls, which were further liked by their friends. The campaign was snowballing into a huge engagement program. The page and post likes shot up.
It wasn’t just the sheer number of people we reached out to and engaged with by this program but also the trust we built. Women and girls feel hesitant about sharing their profile pictures on social media. However, even they sent in group and solo pictures soaked in Holi colors. These pictures, which they would have shared only amongst their close friends, were shared, as they trusted us with these pictures knowing that they would not be misused. Our quirky method worked wonders and the campaign was a huge success. It’s a brilliant illustration of how to connect with an online customer base.