Enter social media and its accompanying hurricane of in-app ads, in- streaming ads on your laptop, tab, your Facebook, your smartphone, branded content, banners and apps, newsletters and more.
With more and more customers taking to social media, you can’t afford to ignore online promotion for your business. We mix our brand management expertise with our knowledge of online promotion to create magic. Our knowledge of brands gives us an edge over other online promotion companies.
Online promotion ensures optimum utilization of your advertising money; you reach millions of customers at the same time.
We ensure your brand has greater visibility on online promotion techniques like PPC, email marketing, social media advertising, PPC, reviews and blogs, directories and classifieds that are like the Yellow Pages. We also help you get your own website, article marketing, press release marketing, social media marketing, blogs and forums. In online promotions you don’t have to wait for ages to break even, it’s the fastest way to get a response from prospective customers.
While most online companies only stick to traditional methods, ours are custom created and quirky. People nowadays take to social media to celebrate festivals, events and all other nuances of life. To expand Sushmabuildtech’s fan base and social media engagement, we launched a campaign during the Holi of 2014, which caught people by their imagination. We put up a post on Sushmabuildtech’s Facebook page, encouraging people to share their most colourful Holi memories on the Sushma Facebook wall. Every week the top 5 photographs with the most likes were to be rewarded.
However it wasn’t just this that attracted people to post their pictures on the wall. All the pictures posted every two days on the Sushma wall were further developed into huge pictures put on Sushma hoardings erected in a few prime locations. The hype around the Sushma page on Facebook was rapidly catching people’s interest as there was no logo, just a lot of colorful pictures every alternate day. Those who had participated were elated to see their most colorful pictures displayed on giant Sushma hoardings which caught everybody’s eye as they passed by these prime locations.
Prizes were being given away to all those contestants whose profile photos had won. The winners posted about this on their walls, which were further liked by their friends. The campaign was snowballing into a huge engagement program. The page and post likes shot up.
It wasn’t just the sheer number of people we reached out to and engaged with by this program but also the trust we built. Women and girls feel hesitant about sharing their profile pictures on social media. However, even they sent in group and solo pictures soaked in Holi colors. These pictures, which they would have shared only amongst their close friends, were shared, as they trusted us with these pictures knowing that they would not be misused. Our quirky method worked wonders and the campaign was a huge success. It’s a brilliant illustration of how to connect with an online customer base.