In today’s age of the Internet, an organization’s website is almost its identity.
The importance of a website is sometimes more than a real office.
A user friendly, classy and informative website, is half a business deal done. People judge your organization by your website. A sleek website will invite, engage and entice people to read your second layer of information eagerly.
Clients automatically come to an organization, if its website is efficient. In today’s constantly shifting social media paradigm, websites have to evolve and its dynamics has to change accordingly.
We are, the solution for those brands and businesses that need websites, which can create that unique pull towards their brand. We do everything from scratch. Conceptualizing, creative design, web development, e-commerce website, up-gradation, maintenance, CRM and revamp.
We work with our competent and adept website development team and brand team together to bring out the best and incredible UI, GUI and load it with intuitive features. By merging our website development and brand management team we know equally what a TG would want.
It’s like having a brand manager who knows coding and computer software to develop a website with brand knowledge.
Amongst the many specialist websites we have developed for brands from multiple verticals, we have done outstanding work on our recent assignment Sushmabuildtech.com. We shaped the most modern technologies to suit the needs of two most diverse categories of an audience.
One section belonged to a second tier city like Chandigarh and its satellite cities and the second, the internet savvy people settled in UK, other parts of Europe, USA and Canada who had migrated a generation before from Punjab or Haryana.
Both the sections had a different vision of a website. Their expectations and tastes were worlds apart. Even though it was a regional brand, working out a website to satisfy the requirements of both was tricky.
We started by creating a unique balance of modern technology bringing out the smoothest UI that would impress any audience in the world.
The challenge was that for the regional audience staying in Punjab or Haryana, the progression to higher, new technology would have to be gradual whereas for the audience from other parts of the world it would have to be something sleeker and smarter than the technology they saw every day in their online interactions.
We chalked out a tall page format, yet made it less of a ‘scroll down’, putting top priority buttons for information that any user would want to look at immediately on a real estate website.
These top priority buttons were arranged in an order so as to entice the user to read more. While building a strong brand image on this website, we positioned project information in the live cursor zone increasing the chances of users clicking on them to read about project details of each of their residential and commercial ventures.
On-going offers and deals were smartly tucked in at the right places to lead the website visitors towards enquiring about the projects. As a result, organic lead generation by this website shot up beyond expectations and the brand decided to ease their PPC campaign.
Merging a brand and its objectives and values on a website, we used simple yet effective PHP web development. This enabled their regional website maintenance companies working for the company, easily update and maintain the website. Though the UI was the latest and fluidity was as smooth as any international website.
Now sushmabuildtech.com is easy to surf, information providing buttons are strategically laid out and at the same time looks thoughtful and classy.